Shopping Local, Why and What does that mean?

When you shop at independent or local-to-you businesses, more money is kept within your community because local businesses often use or buy from local service providers, farms, and companies. Buying locally helps grow other businesses as well as your region’s tax base.

“Shop Local!” is a cry heard from green-minded folks during all seasons, and as holiday gifting approaches, the exclamations seem to get louder.

But what does “shopping locally” mean, exactly?

If Target is three miles from my house, does that mean I’m shopping locally?
What about my holiday meal?
Does buying from my local supermarket count as being “local?”

And, probably the biggest question during these tough economic times… WHY should I shop locally when I can get a product cheaper at a chain retailer? The reason for the “local” movement can really be summarized in four simple phrases…  See the full story here:

new-day-cafe-meeting-and-diningNew Day Cafe Restaurant

Address: 3115 Stratofortress Dr, Atwater, CA 95301

Hours:   6AM – 2:30 PM Phone: (209) 723-2833

  • new-day-cafe-contact
  • Cocomo’s Salon & Day Spa

  • Cocomo’s Salon & Day Spa    Hair SalonsNail Salons 1184 Broadway Ave   Atwater, CA 95301 
    •  Phone number(209) 357-3507 
    •  The staff is very friendly, the place is very clean, and the stylists there are the best in the business.  You can also get professional eyelash extensions done there and their nail girl knows her stuff.

Hi Friends, Kathy Crawford, my “Personal Jeweler” will be showing her fantastic jewelry for a few of us on 3/22/2016 .  Please take a look at her catalog/ website or click here. If you you see something that you like, please contact me (Gail 209-712-8997) or Kathy to place your orders. All order will be mailed directly to your home.  Thank You for your support

      • Let’s Chat




I love Premier and the opportunity it has given me to meet the needs in my life. Please let me know if you would like more information about this wonderful business.


The city is named after the Merced River, which flows nearby. Merced, known as the Gateway to Yosemite,” is located nearby Yosemite National Park, the Monterey Bay, the Pacific Ocean, and several beaches to the west. Recently the city became home to the tenth University of California campus, University of California, Merced, the first research university built in the U.S. in the 21st century. Sites of interest include the Applegate Park and zoo, Bear and Black Rascal Creeks and their bike trails, the Maziner Theatre, County Courthouse Museum, the Merced Multicultural Arts Center and County Library. Also nearby are the Castle Air Museum, Castle Science and Technology Museum, Lake Yosemite and Merced Falls.

U.S. Department of Commerce Announces Most Popular Blogs of 2015

These blog posts generated the most attention and encompass the various pillars outlined in the the Department of Commerce’s Open for Business agenda and Path Forward vision.


The Real value

“Life is a succession of moments. To live each one is to succeed.”
– Coria Kent

5 essentials every small business owner should know

(By Jenna Milly, Mercedes-Benz) Being a small business owner means you’re a jack of all trades. You’re the boss, the secretary and the janitor. You’re responsible for every aspect of your work from selling services to hiring crew. So, how can you navigate this bumpy road and maintain a professional attitude and excitement about your work?  Here are five essentials from fellow small business owners on how to become successful and get a few extra customers along the way.

1. You are your service — That means, how you present yourself is key to creating a long lasting impression. Rob Nelson, owner of Nelson’s Complete Piano Service in San Diego rebuilds, tunes and repairs pianos — and he does it in a hat and tie. Nelson is trained in the art of European piano restoration, and he believes that wearing the traditional pants, tie, hat and Steinway apron is essential when he visits a client’s home. “Anybody that is associated with me has to look sharp like me,” says Nelson of his two apprentices. Nelson expects the same dress code from them. He takes a similar approach to his choice in vehicles. “That’s why I have the newMercedes-Benz Sprinter,” he says. “It turns better than a pickup, and I’ve been known to get 27 miles to a gallon. It’s a wonderful vehicle, and it looks great. When I drive up with it, the customers know we are serious and that we do quality work.” It’s an extremely important part of running a successful business, says Zachary Lezberg, founder of the Small Business Expo trade show. “You are your product — that means how you present yourself is key to creating a long lasting impression.”

2. Your employees are your family — “Treat them well and you’ll get lots in return,” says Lezberg.  Your employees are a valuable asset to your company, but like all small business owners, sometimes it might be tough to focus on your crew. “You should be very transparent with your employees. Set goals for them and how they can achieve bigger salaries, receive bonuses or get promotions,” he says. Lezberg suggests periodically finding time to give small promotions or rewards to the crew. It could be anything, donut day, free movie tickets or taking off early one day a month. Showing you appreciate the work your employees do to make your company a success is a great investment.

3. Ride the wave, of ups and downs —  The economy will always ebb and flow. You need to be prepared for the worst and expect the best from your clients and crew. As a boss, the people around you are looking to you for leadership. They’ll take their attitude from you. If you’re upset, they’re upset. If you’re energized, they’re energized. “Ride the wave,” says Lezberg. “Don’t let the volatility of the marketplace affect your mood.” You’ve got to excite and invite people into supporting your business. And that starts with having a strong attitude.

4. Don’t be a lone wolf —  The easiest way to expand your business is to trust someone to help you. You’ve heard it before — “hire your weakness.” Lezberg says it’s essential to survival, but unfortunately many business owners don’t want to take the plunge of hiring someone to help out. You can’t be in two places at once, so hiring more help or partnering with someone who can assist you could bring your business to the next level. “Outsourcing is becoming a big trend,” says Lezberg, who also comments that many small business owners are hiring more contractors rather than full time help. It’s cost effective to contract someone to help you with a job, if it frees up your time to find new business.

5. Make face-time a priority —  You might not be on site doing the day-to-day, but that doesn’t mean the customer isn’t looking to you for input. You should see your customers frequently and in person, says Lezberg. “Taking your business on the road could mean the difference between you and your next quarterly report,” he says. Ray Joelson, founder of EZ Plans, an architectural services company in Southern California, says he can definitely tell the difference in customer response since he’s invested in a Mercedes-Benz Sprinter as his mobile office. “It is the greatest convenience for the clients because they never have to come to us,” says Joelson. That’s why a lot of customers hire people locally, he says, they don’t want to drive two hours to meet someone in a design firm in another city. The Mercedes-Benz Sprinter mobile office takes the commute out of the equation, Joelson says. “Now we can have many interactions with a client, and it’s a comfortable process from the beginning to the end.” Lezberg says the in-person bond is something that cannot be replaced by phone or email.  “Face-to-face is the best. If you can do it, you should,” he says.

Click here to add your own text